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ITVBe is a British free-to-air television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel launched on 8 October 2014. ITVBe targets the young female audience, airing reality and unscripted shows, including US imports such as The Real Housewives series, Million Dollar Listing New York and Botched; and original programming such as Dinner Date and most notably The Only Way Is Essex.